Top 5 Killer Content Marketing Strategies

Engaging and making people stay on our site is one of the fundamental criteria in any type of marketing. Content that won’t grab customers’ attention won’t succeed.

HERE ARE THE TOP 5 CONTENT MARKETING STRATEGIES:

1. Updating old blogs
2. Develop a content theme
3. Add visual elements to your articles
4. Choose trending and controversial topics
5. Publish guest posts on your blog

1. UPDATING OLD BLOGS:

Updating a blog is been considered to be the most effective content marketing strategy. Making changes in the existing blog that is exceptionally doing well and republishing it will be one of the ways to increase the lifetime value of the blog. This also helps the blog rank higher on google.

HOW TO CHOOSE WHICH BLOG TO UPDATE?

• By identifying the top-performing blogs
• Choose trending blogs
• Update highest trafficked blogs and highly shared blogs

HOW TO UPDATE OLD BLOGS:

• Add additional information
• Add attractive images
• Improve the SEO

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2) DEVELOP A CONTENT THEME:

Content themes are nothing but topics that align with your business and customers’ needs. Most of the time marketers get confused about coming up with good marketing ideas as there are many of content about a specific topic.

HOW TO CHOOSE THE CONTENT THEMES:

• Identify the core themes of your company   
• Think like customers or audiences and identify their needs.
• Go with timely trends

3) ADD VISUAL ELEMENTS TO YOUR ARTICLES:

The human tendency is to get bored after reading such a large article without any visual representation. To make the audience engaged and read your blog always make sure you include some attractive images relevant to the topics. Break up the long paragraphs into smaller ones and add up images in between.

TOP 5 VISUAL ELEMENTS REQUIRED FOR A SUCCESSFUL BLOG:

• Add up the branding elements like the logo and name of the company
• Make sure you use vibrant colors
• Use a good typography
• Add call-to-action buttons
• Add videos.

4) CHOOSE TRENDING AND CONTROVERSIAL TOPICS:

Always choosing a controversial topic would make your blog reach a higher distance and generate more traffic to the blog. Create content marketing campaigns around trendy topics and get benefits. For each content, you create, rate the theme and see how well it fits into your company’s goal.

5) PUBLISH GUEST POSTS ON YOUR BLOG:

By having your site in a way open and accepting guest contributions, high-quality content can be posted on a regular basis. And also this helps the guest bloggers find the right platform to showcase their content writing skills.

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BENEFITS OF GUEST BLOGGING:

• Increases reach and traffic
• Expands your network
• Improves social media following