About the Brand

Yokohama India is a well-known tyre brand from Japan with a wide dealer network across India. To increase enquiries for their local dealers, they tried online lead generation and saw how it performs in real time.
Since 123TWS is based in Coimbatore,  one of the Coimbatore-based dealers from Yokohama approached us for the campaign. Initially, we started working with them. After seeing the performance in meta ads, Yokohama India has partnered with us to run digital ads. 
That one campaign became a turning point — and later, we started handling their campaigns for dealers all over India.
    

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2.What Yokohama Wanted

• Get more genuine leads for their tyre dealers.
• Cost per lead (CPL) must be below ₹400.
• Run campaigns only for the official Yokohama dealer locations.

3. The Challenges We Had, 

• The CPL was between ₹400–₹1000, which was quite high.
• Many leads outside the target locations.
• Dealers preferred genuine enquiries from local customers.
• So, we needed to improve the quality of leads and reduce the ad cost.

4. What We Did

We created a clear ad strategy for Yokohama India’s dealer campaigns:

 Benchmark Planned,

Before starting the campaigns, our team focused on setting realistic and measurable benchmarks to guide performance and ensure we met the client’s business goals.

We aimed to:

• Build brand visibility across key regions where Yokohama’s dealer presence was strong and untapped by competitors.
• Generate consistent enquiries for dealers through search and social platforms.
• Maintain balanced cost efficiency while maximising reach and engagement.
• Create a repeatable ad structure that could easily be scaled across regions and dealer networks.

These benchmarks helped us start with a clear direction, making it easier to analyse performance, refine strategies, and scale the campaign effectively across multiple regions.

Competitor Analysis

Before campaign setup, our PPC strategists conducted a deep market research and competitor analysis to understand:

• Yokohama’s top digital competitors: MRF, CEAT, Apollo Tyres, and Bridgestone.
• Where they were investing: Primarily in Google Search and Auto-specific platforms (CarDekho, AutoCar India, ZigWheels, etc.).
• How they communicated: Focused on brand awareness, not lead generation.

 Our Strategic Advantage:

While competitors were spending heavily on branding, Yokohama wanted results-driven campaigns (i.e, leads for Yokohama official dealers). That gave us the edge to position our PPC strategy around conversion instead of reach

 Dealer Network and Target Locations  (Map location image)

We started with one dealer in Coimbatore (South India). Once the results were consistent, Yokohama expanded our responsibility to other key regions:
 

Each region had a unique buying pattern, so we designed custom ad creatives and keyword sets for every zone. This regional segmentation allowed us to deliver hyper-local relevance with a centralised enterprise strategy.

Campaign Budget Planning and Management

Managing campaigns for more than 250 dealers required smart and careful budget handling. We began with small budgets to test performance across different regions. This helped us to understand which campaigns worked best and where adjustments were needed.
Using data insights, we tracked how each campaign performed and shifted the budgets toward the top-performing areas. This flexible approach helped us make the most out of every rupee spent.
We maintained a clear budget between platforms:

• Meta Ads built strong brand visibility and encouraged direct form enquiries.
• Google Ads captured users actively searching for tyre dealers online.

Through consistent monitoring and smart budget allocation, we achieved strong lead growth while keeping costs efficient, ensuring every dealer received the best possible campaign performance.

Steps we followed,

Step 1 : Started with One Dealer in Coimbatore

• Designed attractive ads for local customers.
• Targeted people nearby who were actually looking for tyres.
• Set up a clear process to track every enquiry.

Step 2 – Improved Campaigns Month by Month

• Changed ad designs, words, and audience to find what worked best.
• Focused on people who showed real buying interest.
• Cut down unwanted leads and improve lead quality.
• Gradually reduced the CPL from ₹1000 to ₹150 per lead.

Step 3 – Expanded to South India and Then Pan India

• After good results, Yokohama trusted us with more dealer campaigns.
• We started running ads for 250+ dealers across India.
• At one time, we handled 50 campaigns together, all giving consistent results.
• Also ran Google Ads along with Meta (Facebook + Instagram) ads for better reach.

5.The Results

• CPL reduced by 70%
•  Increased qualified leads and conversions
•  Boosted brand visibility across Tier 1, 2 & 3 cities

This consistent performance earned 123 TWS the role of Yokohama’s official Pan India PPC partner, a relationship that has continued for over 18 months.

Challenges We Solved Along the Way

• Cut down junk leads with better audience filters.
• Created regional ad copies for better engagement.
• Maintained dealer-wise performance reports for transparency.
• Balanced enterprise-level campaign scale with local-level relevance. 

6.The Impact

More Dealer Enquiries: Dealers started getting more calls and leads every day.
Better Sales: Many dealers saw a visible sales improvement after the campaigns.
Trusted Partnership: Yokohama India made 123TWS their digital marketing and PPC partner for India.

Key Takeaways from the Yokohama PPC Project

• Enterprise campaigns need micro-level audience understanding.
• Scaling isn’t about spending more; it’s about optimising smarter.
• Consistency in tracking and communication builds long-term trust.
• Real success comes from performance-driven partnerships.

 7.Why Enterprises Work with 123TWS

We have hands-on experience in managing PPC campaigns for big brands and enterprises.
We understand how to handle multiple locations, different budgets, and lead quality goals — all at the same time.

We provide:

• Complete PPC setup and management
• Lead quality improvement
• Ad optimisation for affordable cost
• Campaign tracking and regular reports

Looking for an Enterprises PPC Partner? 

 Contact 123TWS Today  — and let’s grow your business just like Yokohama India did.

Ready to Grow Like Yokohama?

If your enterprise, or SME, wants to:

• Expand your market presence
• Generate quality leads at scale
• Reduce ad costs and improve ROI

Then it’s time to talk to the experts at 123 Total Web Solutions.

Speak to Our PPC Strategists 

  Let’s build your next success story.