Brand: Lyn Pure

Industry: Water Purification & Treatment

Product: Nano Drop Water Purifier

Lyn Pure is a trusted water treatment brand known for innovative purification solutions. With heavy competition in the market, they wanted to introduce their Nano Drop Water Purifier, which is a fully automatic Industrial RO Water Purifier, engineered for commercial and industrial-grade applications. This product is designed to solve water quality issues before RO plant installation.  That’s when they partnered with our digital marketing company to make the launch a success.

The Challenge we faced,

When the Nano Drop product launched, we faced a challenge, 

1. Low awareness of the brand and products. People had never heard of this purifier.
    
2. Tough competition in the market as we need to compete with top brands like Waterman Engineers, NETSOL Water Solutions Private Limited, and Ekta Aqua India (BlueSmart brand). The water purifier industry is crowded with big names.
    
3. Need for quick results, focusing on Sales within weeks, not years.
    
4. Budget limits where Marketing spend was fixed, every rupee had to count.

The Strategy: SEO and Paid Ads with Impact

As a digital marketing company, we suggested a two-way approach. We knew that SEO would take time. Initially, we focused on digital marketing services that could deliver results fast on PPC services via Meta ads and Google ads.  Simultaneously, we focused on SEO also.

Here’s how we executed it:

SEO Service:

1. Researched the water purification industry market and optimized product pages with keywords.

2. Focused on the core keyword plus search intent: fully automatic industrial nano drop water purifier.

3. Built supporting content in the product page and FAQs to answer what customers usually ask.

Result: Within 3 months, Lyn Pure appeared #1 on Google for the main product keyword.

Paid Ads: 

Building Awareness First - Stage 1:

1. Designed brand awareness ads on Facebook & Instagram (Meta ads).
    
2. Used Attractive photos, 3D demo videos, and explainer clips showing how water quality improves before vs after purifier installation.
    
3. The video helped common users understand the product’s value.

Lead Generation & Sales Push - Stage 2

1. Once awareness was built, we shifted to lead ads and conversion ads.

2. On Google Ads, we targeted people actively searching for water purifiers.

3. On Meta ads, we retargeted audiences who had already engaged with awareness campaigns.

Creative Content for Trust (Video and Image)

1. Used before-and-after visuals to highlight real benefits.

2. Positioned Lyn Pure as a modern, reliable brand in water purification.

Continuous Ad Optimization

1. Monitored ad results daily.

2. Changed creatives, targeting, and messaging based on performance.

Focused the budget on campaigns that gave the best ROI with ROAS

The Result we achieved,

Sales Growth: 3× sales achieved within 3 months.

Revenue: Over ₹8,00,000 earned through ads.

Ad Spend: Around ₹80,000 only.

ROI: 10× return on investment from digital marketing services.

SEO Win: #1 ranking for a fully automatic industrial nano drop water purifier on Google.

Why This Worked?

1. Right timing and strategy – Brand awareness first, conversions later.

2. Engaging creatives – 3D videos and demo visuals built trust quickly.
    
3. Smart PPC targeting mediums, Meta ads for awareness, and Google ads for intent.
    
4. Continuous tracking helped us cut down on the spending amount.

Client’s Growth Story

Before running ads and SEO services, Lyn Pure’s product page had very little traffic and almost no enquiries. In just three months, not only did sales grow 3×, but the brand also built recognition in the industrial purifier market. People who had never heard of “Nano Drop” were now searching for it, asking about it, and buying it.

This transformation proved that with the right digital marketing services and focused PPC services, even a new product in a tough industry can break through and succeed.

Takeaway for Small and Medium-sized Businesses: 

If your brand is planning a new product launch, you don’t always need a huge budget. With smart paid ads on Meta and Google, the right creatives, and continuous optimization, you can:

1. Build awareness in days, not months.

2. Drive enquiries and sales faster.

3. Achieve strong ROI, just like Lyn Pure.