Key Takeaways:

• Client: Avvai Naturals – Natural wellness products (edible oils, healthy foods, salts & sweeteners, herbal & personal care).
• Challenge: Non-functional ecommerce site – no product uploads, payment gateway issues, no shipping logic, zero conversions.
• Solution: Complete ecommerce website development using OpenCart, UI/UX revamp, content optimization, and Razorpay integration.
• Result: Seamless online ordering system → 150% increase in online sales & ₹1,00,000+ profit in the first quarter.

The Client & The Challenge

Avvai Naturals, a leading wellness brand specializing in natural food products and herbal personal care, already had a website. However, it functioned more like a brochure, where their products could be showcased, than a sales channel.

 Problems Identified:

• The website did not allow the client to add products or customer details.
• The payment gateway was broken, making online purchases impossible.
• The shipping charge option was missing and couldn’t be customized based on state-wise location or product weight.
• Static website design without engaging visuals or proper product content.

Our Strategic E-Commerce Website Development Solution

We took a structured approach to transform Avvai Naturals’ website into a conversion-driven e-commerce store.

1. Discovery & Planning

• Conducted a technical audit of the existing site.
• Mapped client’s requirements: product management, customer database, payment integration, shipping logic, and reporting system.

2. UI/UX Revamp

• Replaced static homepage banners with dynamic rotating banners (ideal for seasonal offers & product launches).
• Designed clean product category layouts for edible oils, food & salt, sweeteners, herbal products, and personal care.

3.Ecommerce Development on OpenCart

• Built the new site on OpenCart framework (chosen for scalability & customization).
• Enabled easy product & customer data management through an intuitive backend.
• Created custom product fields with flexibility for future updates.

4. Content Optimization

• Hired a dedicated content writer to write SEO-friendly product descriptions focusing on natural wellness benefits.
• Optimized category pages for transactional keywords like “buy healthy food,” “Gulkhand online,” etc

5. Payment & Shipping Integration

• Integrated Razorpay for secure multi-mode payments.
• Customized area-wise shipping charges - varying by state, weight, and product type.

 6.Testing & Launch

• End-to-end functionality testing: add-to-cart, checkout, shipping, and reporting.
• Deployed a beta version for client feedback.
• Made final revisions and launched the ecommerce website live without downtime.

Why We Chose These Solutions

• OpenCart Framework: Flexible, scalable, and cost-effective for mid-sized ecommerce businesses.
• Dynamic Banners: Keep the homepage fresh, boost engagement, and highlight new arrivals.
• Razorpay: Popular in India with smooth UPI, debit/credit, and wallet support.
• Custom Shipping Logic: Essential for wellness products where weight & location affect costs.
• Automated Reports: Monthly, weekly, and yearly performance reports for sales & inventory monitoring.

The Results

Within just 3 months of launch, Avvai Naturals saw:

• ✅ 150% growth in online orders
• ✅ ₹1,00,000+ profit generated via website sales
• ✅ Smooth customer experience with multiple payment options
• ✅ Improved operational efficiency with product & shipping automation
  
  

Key Takeaways for Ecommerce Businesses

If your ecommerce site is not driving sales, the problem may not be with your product but with your website’s foundation. Issues like broken payment gateways, lack of shipping customization, and poor product content directly affect conversions.
Our expertise in ecommerce website development for wellness and organic brands ensures:

• A customer-first shopping experience
• Secure transactions
• GEO-targeted shipping logic
• Scalable backend for future growth

FAQ

As an experienced ecommerce website development company, 123TWS partnered with Avvai Naturals, a leading natural wellness brand, to create a high-performing online store. The project focused on solving common business challenges, low online sales, limited digital visibility, and poor customer experience through a tailored ecommerce solution. Business owners in industries such as organic products, herbal care, food, and personal wellness often face similar challenges. To help answer these concerns, we’ve compiled some of the most frequently asked questions below.

1.How did an ecommerce website help Avvai Naturals grow its online sales?

By building a user-friendly ecommerce website tailored for natural wellness products, Avvai Naturals achieved a 150% sales increase. The optimized design, secure checkout, and SEO strategy improved customer engagement and online visibility.

2.What challenges did Avvai Naturals face before ecommerce development?

Avvai Naturals struggled with:

• Low online sales
• Weak digital visibility
• A website that wasn’t user-friendly
•  123TWS solved this by developing a customized ecommerce website optimized for the organic and wellness industry.

3.Why is ecommerce important for organic and wellness product businesses?

Ecommerce allows organic and wellness brands to reach a larger audience, build trust with transparency, and offer a smooth shopping experience. Since customers increasingly prefer buying natural products online, a dedicated ecommerce store helps boost growth.

4.What features should an ecommerce website for organic products have?

• Easy product navigation (edible oils, foods, herbs, personal care)
• Secure payment gateway
• SEO-optimized product pages
• Mobile-friendly design
• Clean branding aligned with wellness and nature themes

5.Can an ecommerce website improve credibility for wellness brands?

Yes. A professional ecommerce website improves trust by showcasing product authenticity, certifications, and reviews. For Avvai Naturals, the redesigned website boosted both credibility and customer loyalty.

6.How do I choose an ecommerce website development company for an organic products brand?

Select a company with experience in building ecommerce websites for wellness, food, or organic industries. Check their case studies (like Avvai Naturals), ability to handle SEO, and post-launch support for long-term growth.

Looking to boost sales with professional ecommerce website development?

We help natural wellness and organic brands build conversion-driven online stores.

Get a Free Ecommerce Consultation Today